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Novanta is Hiring a Director of Marketing Near Bedford, MA
Build a career powered by innovations that matter! At Novanta, our innovations power technology products that are transforming healthcare and advanced manufacturing-improving productivity, enhancing people's lives and redefining what's possible. We create for our global customers engineered components and sub-systems that deliver extreme precision and performance for a range of mission-critical applications-from minimally invasive surgery to robotics to 3D metal printing.
Novanta is one global team with over 26 offices located in The Americas, Europe and Asia-Pacific. Looking for a great place to work? You have found it with a culture that embraces teamwork, collaboration and empowerment. Come explore Novanta.
Summary
We are seeking a Director of Marketing, Demand Generation to lead our strategic marketing initiatives focused on lead generation and revenue growth. In this role, you will develop and implement comprehensive demand generation strategies, collaborating closely with our sales and marketing teams. You will be responsible for overseeing paid campaigns, using analytics to drive decisions, and maintaining stakeholder relationships.
Your expertise in marketing automation, CRM software, and data-driven decision-making will be crucial in optimizing our marketing efforts. If you have a strong background in demand generation within a B2B environment and are a skilled leader, we encourage you to apply.
Primary Responsibilities
- Develop and implement demand generation strategies and campaigns.
- Collaborate with sales and marketing teams to align efforts and drive revenue.
- Use data and analytics to measure and improve performance.
- Develop and maintain relationships with partners and influencers.
- Conduct market and customer research.
- Create and manage demand generation budgets and forecasts.
- Measure and report on campaign success using key metrics.
- Resolve challenges within the demand generation process.
- Provide team training and support on best practices and tools.
- Experience in demand generation through paid campaigns on platforms like Google, Facebook, and LinkedIn.
- Familiarity with data analysis and visualization tools like Tableau is a plus.
General Tasks
- Maintain compliance with quality, occupational safety, and environmental regulations.
- Implement the instructions of the quality / environmental management representative and the occupational safety specialist.
Required Experience, Education, Skills, Training and Competencies
- Possess extensive experience leading marketing initiatives and teams in a business-to-business environment.
- Be able to lead and motivate a team of marketing professionals effectively.
- Possess deep understanding of market trends and customer behavior to inform marketing strategies and data-driven decisions.
- Ability to influence without authority and demonstrate comfort collaborating with executive leaders.
- Be able to anticipate and resolve complex issues and make critical decisions.
Travel Requirements
- 20% Travel
Physical Requirements
- None
Novanta is proud to be an equal employment opportunity and affirmative action workplace. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, military and veteran status, disability, genetics, or any other category protected by federal law or Novanta policy.
Please call 1 781-266-5700 if you need a disability accommodation for any part of the employment process.
Equal Opportunity Employer – minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity.Job Summary
Full Time
Semiconductor
$181k-230k (estimate)
03/30/2024
05/16/2024
novanta.com
FRESH MEADOWS, NY
1,000 - 3,000
1968
Public
ALLAN CHAN
$500M - $1B
Semiconductor
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About Novanta
Novanta is a supplier of precision photonic components and subsystems.
The job skills required for Director of Marketing include Initiative, Collaboration, B2B, Innovation, Lead Generation, Sales and Marketing, etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Marketing. Select any job title you are interested in and start to search job requirements.
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Quotes from people on Director of Marketing job description and responsibilities
A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly.
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A Marketing Director reports to the Chief Marketing Officer.
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The marketing director leads and guides the efforts of the marketing department.
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The director of marketing generally has at least five to 10 years of applicable experience.
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Organizations focused on growth will want to hire a Marketing Director who understands the value of digital advertising and the landscape of platforms that exist.
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Experience with digital marketing forms such as social media marketing and content marketing, required.
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Director of Marketing are often required to oversee and facilitate the activities of several different departments and offices.
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Director of Marketing requires some amount of technical expertise and experience.
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